I was on “The Nomad Solopreneur Show” where I talk about my journey from lawyer to digital nomad/web creative. Watch it below on Youtube or listen to it on Spotify or Apple Podcast:

If you’re not interested in hearing my life story… how dare you (just kidding!).  I do cover some key points for high converting websites.  In particular, 3 things in order to simplify your website and convert traffic into leads:

1. Clear Communication in Your Hero Section

Start with your hero section - that crucial first impression at the top of your page. Make it crystal clear what you do, without fancy jargon or complicated explanations. Get real feedback from your existing clients about how well your message comes across. They're the ones who understand your value and can tell you if your website truly reflects what you offer.

2. Clean Up Your Content

Take a hard look at your content. Less is definitely more here. Trim down lengthy text blocks and keep your message short and focused. You don't need to explain everything. Just the key points that matter to your potential clients.

3. Direct Call-to-Action

Nail your call-to-action buttons. Skip vague phrases like "explore the possibilities" and opt for direct and clear instructions like "book a call" or "start free trial." Think of your call-to-action as giving directions to a friend. You want them to know exactly what to do next. 

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While you can eventually enhance your site with testimonials and social proof, focusing on these three core elements first will give you a solid foundation for converting visitors into leads. Remember, your website is like your business… It grows and evolves over time, so start with these basics and refine as you go.