Making A Boring Industry Website More Fun
Jan 26, 2025
Buying a home can feel overwhelming, but Altgage’s website makes it refreshingly simple and even enjoyable. It’s designed with real people in mind, so you always feel at ease. From fun, interactive features like draggable coins in the hero section to easy-to-read layouts, Altgage turns mortgages into something you can actually understand. Whether you're exploring their color-coded mortgage options or learning about their 15-day closing process, everything is laid out clearly to guide you every step of the way. It’s a website that takes the stress out of homebuying and helps you feel in control.
Let’s break it down why I love this website:
1. Good Use of Consistent Colors
Altgage does an awesome job of sticking to a consistent color palette that keeps things clean and inviting. The soft green background throughout the site feels fresh and approachable—just right for a mortgage broker. Purple accents highlight buttons, text and other key areas, adding a sense of trust and professionalism without being too much. Together, these colors strike a perfect balance: welcoming yet polished.
The colors also help guide you. For example, purple buttons like “Apply” and “Login” always stand out, making it easy to know where to click. Even smaller details, like the testimonial cards and interactive coin images, use the same palette to keep the design feeling unified.
This thoughtful use of color isn’t just pretty—it makes the site easier to navigate. Important sections stand out and you never feel lost. It’s a subtle touch that adds up to a smooth and trustworthy user experience.
2. Playful and Interactive Hero Section
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The hero section on Altgage’s site is a fun way to dive into mortgages. The highlight? Draggable coins you can move around, making the process feel hands-on and approachable. This interactive feature cleverly shows how you can build your ideal payment structure, making what’s usually a tricky topic feel simple and even fun.
The soft green background and house-shaped coin stack keep the design light and welcoming. Subtle animations as you hover over the coins make the whole thing feel alive and engaging. But it’s not just about looks—it’s clear and easy to use. You immediately get the message: Altgage is here to help you figure out smart, affordable mortgage options with down payments starting at just 1%.
This playful feature sets the tone for the rest of the site, proving that mortgages don’t have to be intimidating.
3. Use of Colorful Illustrations to Emphasize Each Point
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Altgage uses colorful illustrations to make tricky mortgage topics simple. Each category—like High Payment, Par Rate, Smart Rate, and High Point Cost—gets its own color: green, orange, or blue. This helps you quickly spot and compare your options at a glance.
On the right side of the page, a visual chart organizes these categories clearly. For instance, “Smart Rate” stands out in orange, drawing attention to the best value for points. On the left, straightforward bullet points explain key benefits, like avoiding hidden costs and finding discounts.
The light green background ties everything together and keeps the page feeling fresh. For first-time homebuyers especially, this design is a lifesaver. It takes complicated terms like “par rate” and makes them easy to understand.
By combining bold visuals with clear information, Altgage turns a technical topic into something approachable and user-friendly.
4. Unique Way of Showcasing Testimonials
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Altgage’s testimonials are more than just quotes—they’re stories brought to life. Each customer’s story is shown on a card with their photo, location and personal experience. These cards are organized into an interactive slider, so you can scroll through at your own pace.
The design is clean but eye-catching. Overlapping colored cards in the background add depth, while 5-star review badges provide instant credibility. For example, Maria’s testimonial highlights how Altgage helped her find a grant and increase her homebuying budget—a real success story.
Seeing real faces and stories makes these testimonials feel personal and relatable. It’s not just about reading reviews—it’s about connecting with people who’ve been in your shoes.
5. Close in 15 Days Section
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The “Close in 15 Days” section breaks down a complex process into something clear and interactive. You can click on specific days, like day 1 or day 9, to see what happens at each step. Instead of overwhelming you with all the info at once, it gives you bite-sized explanations as you go.
For example, clicking on day 5 explains the appraisal order, while day 11 covers satisfying final requirements. It’s like having a handy roadmap for the homebuying journey.
The clean design makes it easy to follow, and the interactive setup keeps you engaged. You feel in control and informed, which is so important for such a big decision.
Final Thoughts
Altgage has found the sweet spot between professional and approachable. Their website doesn’t just give you information—it creates an experience that’s clear, engaging and easy to navigate. From consistent colors and playful interactivity to personal testimonials and helpful illustrations. Every detail is about making mortgages less intimidating. Whether you’re just starting out or ready to apply, Altgage makes the process feel doable and empowering. It’s the kind of support you need to take the next step toward your dream home confidently.