Unique Branding for a Conceptual Mental Wellness Project
Let's talk about mental health websites, shall we! They usually lean heavily on the same predictable clinical blues and soft pastels. When creating the hero section for Mindify, I wanted to completely ditch that standard 'play it safe' design. The goal was to tie together 2 totally out there concepts: mental wellness and a retro arcade vibe. And you might be thinking… WTF? Because tackling your mental struggles can genuinely feel like a massive boss battle. By gamifying the experience we turn abstract anxiety into a fun retro fight where you get to grab the joystick and conquer your inner mental monsters. Mental health design does not have to be a bore fest. You really have to think outside the box to build a project that is unique, engaging and packed with a massive wow factor.
As Albert Einstein famously said, "Creativity is intelligence having fun."

Color Palette & Typography
#9519DA
#B61EA3
#D351F6
#7E4BEB
#A288C8
#62FAFC

Storyboarding
01: Beginning of battle/stand off

02: Battle Boss introduces itself

03: Brain fights with Battle Boss

04: Battle Boss fights back

05: Brain defeats Battle Boss

06: Brain is victorious!

Bringing the characters to life by creating a custom illustration and then giving him life by adding motion design.

FREE Website Audit
What you get: A short video providing you with the 5 top tips to improve your website.
Please click on the button below to submit a quick questionnaire to gather information. This will help identify the specific issues your experiencing with your website.



