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Coaching Advocates

Coaching Advocates is an association of professional coaches for the legal professionals. With their headquarters in Australia and coaches spanning the UK, Asia, Africa, New Zealand and North America, they help lawyers around the world develop both professionally and personally.

We've partnered with Coaching Advocates to transform their digital presence. What started as a complete website rebuild to fix critical performance issues evolved into an ongoing relationship covering lead generation, marketing automation, content strategy and continuous growth.

As their business expanded and developed new offerings, we've been there to build the digital presence that supports their success.

Technologies Used:

View Website

Client Deliverables

Wireframing and Sitemapping

Brand Identity/ Strategy

Mobile Responsiveness/Optimization

Search Engine Optimization (SEO)

Conversion Rate Optimization (CRO)

UX/UI Optimization

Web Design/Development

Content Management System (CMS)

Lead Generation/Contact Forms

Third-Party Integrations

Content Strategy and Marketing

Full Website Rebuild

The Problem

Coaching Advocates had a website that was actively working against them. Built by previous developers, the site had never been properly optimized for performance or SEO. Unfortunately, this meant extremely slow loading times on both the front end (what visitors see) and back end (the admin dashboard).

This frustrating the client and was damaging their business. Slow pages meant visitors were bouncing before they even saw what Coaching Advocates offered. People working in the backend of the site waited for the dashboard to load. Search engines were penalizing the site in rankings, making it harder for potential clients to find them in the first place.

Our Solution

We knew a few quick fixes wouldn't cut it. The site needed a complete rebuild. Here's what was done:

The Problem

This frustrating the client and was damaging their business. Slow pages meant visitors were bouncing before they even saw what Coaching Advocates offered. People working in the backend of the site waited for the dashboard to load. And search engines were penalizing the site in rankings, making it harder for potential clients to find them in the first place.

Our Solution

We knew a few quick fixes wouldn't cut it. The site needed a complete rebuild. Here's what was done:

Better Website Foundation

Migrating the entire website to a more reliable and high-performing hosting server (Thank you Siteground).

Cut the Excess

The site was overloaded with plugins, many of which duplicated the same functions. We stripped it back to only what was actually needed.

Image Optimization

Large and uncompressed images were one of the biggest culprits behind slow loading. We optimized every image without sacrificing quality.

Content Cleanup

Removing redundant pages and content that served no purpose, making the site leaner and easier to navigate.

Template and Code Overhaul

We cleaned it all up by removing unnecessary elements that were slowing everything down.

SEO Improvements

Implementing best SEO practices throughout the site, making it easier for search engines to crawl, index and rank the pages.

Post-Launch Support

We spent a few weeks rigorously testing and making adjustments to ensure everything ran smoothly.

The Result

Coaching Advocates now has a website that actually supports their goals. Pages load quickly and gives their visitors a better experience. The admin area is responsive and easy to use. And most importantly, search engines can properly recognize and rank the site, bringing in more organic traffic. The difference between a slow, clunky website and a fast, optimized one isn't just technical. It's the difference between losing potential clients and converting them. Coaching Advocates now has the latter.

The Result

Other Servides Provided to the Client

Lead Generation and Automation

A fast website is only half the battle. You also need to capture visitors and turn them into leads. We assisted in developing and implementing lead generation strategies. This included creating valuable lead magnet documents that give visitors something worth sharing their contact details for. We then designed the relevant pages and pop-ups to promote these resources at the right moments.

We also built automated workflows that handle the mundane tasks, processing lead magnet downloads, managing opt-in form submissions and organizing newsletter subscriptions. All without requiring manual follow-up.

This ensures no potential client falls through the cracks while freeing up the team to focus on what they do best: coaching. Every element was tested to make sure it actually converts.

Digital Marketing Support

Great content needs consistent delivery. We support the client with digital marketing initiatives by helping publish blog posts that keep their site fresh and relevant for search engines. We also create and send email campaigns and newsletters that maintain engagement with their audience.

Website Growth

As the client grow their business, their website needed to grow with them. When they opened a UK branch, so we designed and built dedicated pages showcasing their new location and local offerings. We also created pages for their corporate coaching programs. Each new section was built with the same attention to performance and user experience as the original rebuild.

Kind Words From Coaching Advocates

Claire Bibby, Cofounder of Coaching Advocates

I have had the pleasure of working with Ron Chio for over a decade, most recently on several web design and support projects. I am consistently impressed by his second-to-none skills, responsiveness and creativity. Ron excels in making updates and creating new pages for my business, ensuring that every aspect of the website is visually appealing, highly functional and optimised from a marketing and SEO perspective. His attention to detail and commitment to delivering high-quality work makes him an invaluable asset to any team. I highly recommend Ron for any web design or website support needs - I wouldn't work with anyone else.

Lara Wentworth, Cofounder of Coaching Advocates

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Ready To Get Started?

Book Your 30 minute FREE consutlation call today!

Book A Free Call

Ready To Get Started?

Book Your 30 minute FREE consutlation call today!

Book A Free Call