9 Lives Left
Deliverables
Wireframing and Sitemapping
Brand Identity/ Strategy
Logo Design
Mobile Responsiveness/Optimization
Conversion Rate Optimization (CRO)
UX/UI Optimization
Web Design/Development
Lead Generation/Contact Forms
Technologies Used:
The Brief:
Scope of Works
Brand Strategy
Establishing the "Feisty" archetype to position the brand as a gritty, anti-corporate alternative to mainstream streetwear. We focused on building a narrative around the "Sinners" community rather than just a customer base.
Web Design
Designing a "Dark Mode" native interface that mimics the atmosphere of a dimly lit street shop. We utilized deep black backgrounds paired with neon red accents to create a high-contrast, immersive environment.
Optimized User Experience
Engineering a friction-free path to purchase for high-hype "Drops." We integrated a prominent "100% Trustworthy" section with clear iconography to counter the skepticism common in the limited-edition sneaker market.
Product Imagery
Moving away from static flat-lays to dynamic, floating product compositions with red glow effects. This styling treats every hoodie and sneaker like a rare "item drop" in a video game, increasing perceived value and desirability.
Mood Board
The mood board establishes a visual language of "Midnight Rebellion," rooted in the raw energy of the streets. We curated a palette dominated by a dark theme that evokes the feeling of navigating an alleyway at 2 AM. It is emphasized by aggressive red neon accents that demand attention. To capture the authentic texture of urban culture, we layered gritty elements like distressed brick and vibrant graffiti art, ensuring the digital space felt just as tactile as the physical world. This collision of cyberpunk aesthetics and underground streetwear culture creates a fearless backdrop, perfectly mirroring the brand’s "feisty" underdog spirit.
Color Palette & Typography
#FFFFFF
#0D0303
#B7271F
#B4423D
#EE9067
#410E0F
Bringing the cat mascot for 9 Lives Left to life by creating a custom illustration and then giving him life by adding motion design.
Approach
The Logo
Final Landing Page
The Results
Reflecting True Brand
We translated the physical alleyway into a digital turf. The design captures the mascot's attitude and the community's "No BS" culture without compromise.
Heavy visuals do not compromise performance. Strategic trust signals and a mobile-first flow ensure the site handles traffic spikes during product drops.
We rejected white backgrounds for a dark interface. Glowing product cards look like video game loot drops to keep users browsing the collection.
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